January 28, 2010 CANIDAE All Natural Pet Foods is proud to have a rich tradition in racing and racing sponsorships, ranging from support in the NHRA of Jim Dunn Racing with fuel funny car driver Paul Lee, to the Rockstar Energy Suzuki CANIDAE Pro Team in Supercross and Motocross, the world record setting CANIDAE Sand Drag teams, and new for 2010, the CANIDAE Pet Foods Trophy Truck and the CANIDAE Pet Foods Class 6 Truck.
January 28, 2010 Lucas Oil founders Forrest and Charlotte Lucas announced Thursday that Lucas Oil Products, Inc., has become the principal stockholder of MavTV, a 24-hour cable and satellite television network. "With as many different things as we sponsor we thought the timing was right to get more involved with MavTV," Forrest Lucas said. "It's really an aggressive and edgy network and one that's growing at a quick pace so we're excited to take this next step."
January 26, 2010 Today, Lucas Oil Products and Rockstar Energy Drink have finalized an agreement that brings the Rockstar Energy brand into the complete spectrum of Lucas Oil motorsports endeavors. Rockstar Energy Drink is also named “The Official Drink” in each of the involved series. The properties that encompass this program include: the Lucas Oil Off Road Racing Series, Lucas Oil Late Model Dirt Series, Lucas Oil Pro Pulling League, Lucas Oil ASCS Sprint Car Dirt Series, Lucas Oil Drag Boat Racing Series and newly renamed Rockstar Energy Modified Racing Series.
January 12, 2010 Today, the Lucas Oil Off Road Racing Series released a revised 2010 schedule featuring a brand new location and updated race dates. The Las Vegas Motor Speedway, host to a variety of top tier professional motorsports including NASCAR and NHRA Drag Racing, will be the site of races on May 22nd and 23rd and November 6th and 7th. These Las Vegas events will be held on a completely new and unique track to be built in a joint effort between the facility and Lucas Oil Off Road Racing Series officials. The November date will also coincide with the annual SEMA show where the series has been invited to return with their large outdoor vehicle demonstration on the Toyota Proving Grounds.
